Ofer is the catalyst who transforms strategic vision and systemic barriers into tangible growth on the ground. As CEO, he leads the implementation of a groundbreaking ecosystem built on uncompromising excellence, creating total synergy between academic research, international capital, and the agricultural industry. Ofer provides partners and investors with a definitive competitive edge, leveraging his legal expertise, leadership resilience, and deep experience at national decision-making junctions to pave fast-track execution routes where traditional models falter.

Inspired by the world’s leading innovation hubs—such as BioSTL in the U.S. and the Dutch model - Ofer creates strategic certainty and accelerates the journey from lab to field to global market. For him, advancing the economy and innovation in Northern Israel is a core values-driven mission and a vital component of national resilience. This worldview is also reflected in his service as a combat medic in the reserves and his volunteer work with 'Israel Diamonds Warriors.' It is this blend of deep-rooted connection to the land and global professional standards that ensures precision and high-scale impact.

Arik is the heartbeat of the ecosystem and the driving force behind the Directorate’s high-stakes strategic connections. As Chairman, he serves as a living bridge between the fields of the Galilee and Golan and the decision-makers in government and global industry. Arik brings decades of executive experience in leading complex systems, yet his true strength lies in his unique ability to mobilize people and resources toward a shared vision, built on trust and genuine partnership.

His profound expertise in the Agrifoodtech sector, combined with a broad business perspective, provides the Directorate with a steady and uncompromising strategic foundation. With an inspiring, people-first approach, Arik drives large-scale processes that create the conditions for unprecedented economic and social growth. For partners and investors, he is the definitive authority ensuring that regional vision is transformed into powerful national and international impact.

Noga is the driving force behind the ecosystem's operational excellence and strategic growth. Combining an advanced academic background in Soil and Water Sciences (M.Sc.) with a proven ability to navigate complex systems, she serves as a powerful force multiplier for the entire directorate.

As the central pivot connecting resources, infrastructure, and partners, Noga ensures every component of the system operates in perfect synergy. For partners, entrepreneurs, and international entities, she is the strategic authority that accelerates the time-to-market while ensuring every milestone is executed to the industry's highest standards of quality.